---
title: "About Us"
url: "https://www.iopstor.com/about-us"
type: "Pages"
published: "2026-09-03"
updated: "2026-09-23"
description: "Customised storage for a market nobody else was serving."
---

About us

# Customised storage for a market nobody else was serving

IOPStor specialises in software-defined storage and solves the productivity problems SMBs and large enterprises face every day.

## What we build

With our convergence of hardware, software and storage expertise, we bring you IOPStor flash and hybrid arrays, hyper-converged appliances and private cloud, offering enterprise reliability and performance at a value unheard of in storage.

Unify your business-critical applications with an array that fits their performance and capacity. IOPStor unifies block and file storage and grows to nearly 5 PB in a rack.

Every appliance is built on ZFS, is hardware agnostic, and is priced once: no software licence renewals, no repetitive costs. Three years of hardware warranty, with unlimited telephone and web support in the first year.

## Who we are

With the need for storage growing, and an opportunity to serve an under-served market for customised storage, IOPStor was founded by Gulbirr Bhatia and Lawaljit G Bhatia, who together bring more than 50 years of experience in the IT space.

IOPStor is distributed by Prime ABGB Pvt. Ltd., Mumbai, an organisation with 25+ years of providing productivity solutions to 300+ customers across the country.

- **Gulbirr Bhatia** — Founder
- **Lawaljit G Bhatia** — Co-founder